This portfolio is Jane Rubin's direction, vision and custom design. Virtually every campaign and project was created by Jane before ai was even available. Recently, Jane began utilizing ai — ethically — as a junior production assistant — as in this video evolution of Jane's original 2003 TOTALVIEW "agile surfer" brand-concept.
This is a custom site designed and developed by Jane Rubin. Every campaign and project was conceptualized, designed and executed by Jane Rubin — no AI — with the exception that Jane directed a generative AI platform to execute her 2026 flying surfer vision and 2026 video update of her 2004 "Hey Champ" campaign for FuturePath Trading. In 2003 — when Jane first launched her agency website — she envisioned the surfer concept to stand for the streamlined agility of TOTALVIEW. Jane Rubin was an early disruptor of heavy, corporate bureaucracy. In 2003, Jane also created the tagline "Conquer the Wave." Jane Rubin's expertise as a creative director, visual designer, and Adobe CC pro, since the 1990s, is documented in numerous testimonials from employers and clients, and in data showing her clients' truly amazing ROI. Virtually every TOTALVIEW client was won through referral — no pitch needed. CEO Testimonials: Click here..
