THIS PORTFOLIO IS JANE RUBIN'S DIRECTION, VISION AND CUSTOM-DESIGN. THE AGILE SURFER CONCEPT WAS CREATED BY JANE RUBIN IN THE EARLY 2000s WHEN JANE FIRST LAUNCHED TOTALVIEW. Almost everything on this site was created by Jane Rubin before ai was even around. Recently, Jane began utilizing ai occassionally and ethically — under her direction — as a production assistant — as in this recent evolution of Jane's original "agile surfer" concept: now a "flying surfer.""
On this agency website — custom designed by me — everything you see was created by me — start-to-finish — no AI — with the exception that I directed a generative ai platform to execute my 2026 flying surfer vision and my 2026 video update of my 2004 "Hey Champ" campaign for FuturePath Trading. And — virtually all creative on this site was created by me — before — ai was even available.
In 2003 — as is well-documented — when I first launched my agency website, I envisioned the surfer concept to stand for the streamlined agility of TOTALVIEW. I was an early disruptor of heavy, corporate bureaucracy. In 2003, I also created the tagline "Conquer the Wave."
In the 2010s — I envisioned the line "Rise Above the Noise" to stand for the consistent success my creative direction has brought to every employer and client.
In 2026 — I directed a generative AI platform to execute my updated vision of my original 2003 agile surfer theme by having him flying on his board through Manhattan skyscrapers.
In all cases, it is my creative direction under my control. My expertise as a creative director, visual designer, and Adobe CC pro, since the 1990s, is documented in numerous testimonials from employers and clients, and in data showing my clients' truly amazing ROI. The fact that almost every TOTALVIEW client was won through referral - no pitch needed - is more proof of that.
