NOTICE ABOUT my original creative direction and design from the 1990s onward, and my recent, occasional, ethical use of generative ai as in my intro "flying surfer" video — that I directed.

THIS IS NOT AN AI AGENCY. Virtually all creative on my custom-portfolio was created by me, start-to-finish, before ai was even available.

In 2003 — as is well-documented — when I first launched my agency website, I envisioned the surfer concept to stand for the streamlined agility of my ad agency. I was an early disruptor of heavy, corporate bureaucracy. In 2003, I also created the tagline "Conquer the Wave."

In the 2010s — I envisioned the line "Rise Above the Noise" to stand for the consistent success my creative direction has brought to every employer and client.

In 2026 — I directed a generative AI platform to execute my updated vision of my original 2003 agile surfer theme by having him flying on his board through Manhattan skyscrapers.

In my custom-designed agency portfolio, everything you see was created by me, start-to-finish, no AI — with the exception that I directed a generative ai platform to execute my 2026 flying surfer vision and my 2026 video update of my 2004 "Hey Champ" campaign for FuturePath Trading. In all cases, it is my creative direction under my control.

My expertise as a creative director, visual designer, and Adobe CC pro, since the 1990s, is documented, and numerous testimonials from employers and clients are further proof of my expertise and integrity. The fact that almost every TOTALVIEW client was won through referral - no pitch needed - is more proof of that. Thank you in advance for not misrepresenting my creative expertise, talent and integrity.