This portfolio is Jane Rubin's direction, vision and custom design. Recently, Jane began utilizing ai — occasionally and ethically — as a production assistant — as in this recent evolution of Jane's original 2003 "agile surfer" concept.
On this custom site everything was conceptualized, designed and executed by me — start-to-finish — no AI — with the exception that I directed a generative ai platform to execute my 2026 flying surfer vision and my 2026 video update of my 2004 "Hey Champ" campaign for FuturePath Trading. Virtually all creative on this site was created by me before ai was even available. In 2003 — when I first launched my agency website — I envisioned the surfer concept to stand for the streamlined agility of TOTALVIEW. I was an early disruptor of heavy, corporate bureaucracy. In 2003, I also created the tagline "Conquer the Wave." My expertise as a creative director, visual designer, and Adobe CC pro, since the 1990s, is documented in numerous testimonials from employers and clients, and in data showing my clients' truly amazing ROI. Virtually every TOTALVIEW client was won through referral — no pitch needed. CEO Testimonials: Click here..
