Muscle
Client: TOTALVIEW Global: BMW | BMW Spec Broadcast Ad Storyboard | Jane Rubin: Creative Director, Art Director, Designer, Writer | Copyright Jane Rubin 2026
This is the storyboard for a spec broadcast commercial for the BMW i7 electric car that I am currently directing and executing from start-to-finish. It is the evolution of the spec print campaign for the BMW M3 that I originally created in 1995.