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Jane Rubin, Creative Director, Designer, Artist
FAQ
Jane Rubin, Creative Director, Designer, Artist
FAQ
Frequently Asked Questions (FAQ)

1. What is TOTALVIEW Global?

TOTALVIEW Global is a pioneering virtual agency founded by Jane Rubin in 2001. We provide creative excellence and exceptional growth to clients through a streamlined and efficient process, disrupting traditional creative and business practices to drive remarkable success for every employer and client.

2. What services does TOTALVIEW Global offer?

We specialize in a comprehensive range of services, including:

Consulting: Comprehensive consultations on branding, advertising strategy, and visual design.
Consulting and Execution: Concept-to-completion branding, advertising, and design services.
Branding: Complete brand systems including positioning, naming, logo design, taglines, and guidelines.
Integrated Ad Campaigns: B2B and B2C cross-platform ad campaigns.
Billboards and Murals: Large-scale visual branding.
Custom-Designed Websites: Responsive website design and development.
Software and Mobile App Design: Custom software applications for financial communications and trading.
Experiential and Trade Show Marketing: High-impact marketing for trade shows and events.
Social Media and PPC Campaigns: Targeted campaigns for various platforms.
Direct Marketing: Rapid execution of campaigns and materials.
Print Collateral and Swag: Elegantly designed print materials and promotional items.
Non-Traditional Marketing: Innovative and impactful marketing experiences.

3. How does your consulting process work?

Our consulting services involve strategic advice on branding and advertising, typically lasting 30 to 90 minutes. These consultations can be conducted virtually or in a hybrid format, depending on your requirements. We recommend the frequency of consultations based on the project's complexity.

4. What sets TOTALVIEW Global apart from other agencies?

TOTALVIEW Global stands out for its commitment to excellence and integrity, consistently delivering results that exceed expectations. Our clients include Introducing Brokers, Trading Platform companies, and more, with most new business coming through referrals—no pitches needed. Jane Rubin’s expertise as a self-taught front-end developer ensures that every project is customized and visually compelling.

5. What is Jane Rubin’s background?

Jane Rubin is an award-winning Creative Director and a Professional Contemporary Artist. She has a Fortune 500-level background and has successfully directed campaigns for large corporations across various verticals.

6. What is your approach to branding and identity?

We create dominant branding systems that encompass brand positioning, naming, logo design, taglines, and guidelines. Our focus on originality, beauty, and differentiation ensures your brand stands out and resonates across all advertising and marketing channels.

7. How do you handle integrated ad campaigns?

We provide consultation and execution for integrated ad campaigns across various platforms, including digital, print, social media, and experiential marketing. Our campaigns reinforce your brand's positioning and style, creating a cohesive experience for your audience.

8. Can you explain your website design process?

TOTALVIEW designs and develops custom, responsive websites tailored to your needs. Jane Rubin codes these sites personally, ensuring best-practice SEO strategies from inception through post-launch, resulting in optimal visibility and traffic growth.

9. What type of software design services do you provide?

We offer custom software application design, leveraging Jane Rubin’s extensive background in financial broadcasting. Our services include developing portfolio management software for hedge funds, as well as creating browser-based and mobile applications that deliver real-time market insights and financial news.

10. What is your experience with trade show marketing?

Jane Rubin has a proven track record in creating impactful trade show experiences, including booth design, signage, and multimedia events. We specialize in experiential marketing that engages audiences and draws significant crowds.

11. How does TOTALVIEW manage social media and PPC campaigns?

We create, manage, and optimize social media and PPC campaigns across platforms like Facebook, Instagram, and LinkedIn. Our approach focuses on audience targeting and data analysis to maximize ROI, consistently achieving high conversion rates.

12. What types of direct marketing services do you offer?

Our direct marketing services encompass email campaigns, sellsheets, flyers, and mailers. We are known for rapid and effective execution, particularly for time-sensitive campaigns surrounding market events.

13. Do you provide print collateral and promotional items?

Yes, we design a variety of print collateral, including brochures, catalogs, posters, branded apparel, and custom items. Our elegant designs enhance brand recall and create lasting impressions in both digital and physical formats.

14. What results can I expect from working with TOTALVIEW?

Every client has profited remarkably from our services. Jane Rubin's success as a Creative Director has led to a consistent track record of delivering profits for every employer and client. Client testimonials highlight our commitment to excellence and integrity, making TOTALVIEW a trusted choice for impactful marketing solutions.

15. How do you ensure efficiency in your processes?

TOTALVIEW Global operates as a groundbreaking virtual agency, providing Fortune 500-level creative in an agile and seamless manner. By eliminating the overhead costs and bureaucratic challenges associated with traditional ad agencies, we offer superior creative and business strategies without compromise.

16. What makes TOTALVIEW Global's team unique?

TOTALVIEW Global operates with a lean, agile, and sophisticated team that combines high-end corporate, start-up, B2B, and B2C experience. This structure allows us to deliver "big agency" sophistication in a more cost-effective and time-efficient manner, ensuring that our clients receive top-tier creative and strategic solutions without the overhead associated with traditional agencies.