Since the 1990s, Executive Creative Director and Contemporary Fine Artist Jane Rubin has consistently driven remarkable growth for every employer and client. Nearly every TOTALVIEW client has been won through referral, requiring no formal pitches. Jane is deeply committed to delivering excellence with meticulous attention to both conceptual and aesthetic detail, providing both visual and strategic direction.
Consulting
TOTALVIEW Global provides comprehensive consultations on branding, advertising strategy, and visual design. Clients may also schedule consultations for specific elements. Consultations are typically 30 to 90 minutes, either virtual or in a hybrid format. Recommended frequency is based on project scale.
Consulting
and Execution
TOTALVIEW Global provides concept-to-completion branding, advertising, and design services. This streamlined, cohesive approach surpasses fragmented, multi-vendor strategies.
Branding
TOTALVIEW develops complete brand systems, including: Brand Positioning, Naming, Logo Design, Taglines, and Guidelines, ensuring alignment across all advertising and direct marketing efforts. Establishing a differentiated brand identity is critical for long-term success.
Integrated
Ad Campaigns
TOTALVIEW offers consultation and execution for B2B and B2C cross-platform ad campaigns that reinforce brand positioning, voice, and style.
Billboards
and Murals
Jane Rubin has directed and designed billboards seen at trade shows in major American cities and internationally. Before starting TOTALVIEW, Jane was the Co-Creative Director and Designer of a Mural for SVA and an ESPN Super Bowl Billboard. Also a Fine Artist, Jane and TOTALVIEW will visualize your brand on a spectacular and stunning scale.
Custom-Designed
Websites
TOTALVIEW designs and develops custom, responsive websites, from compact introductions to scalable enterprise platforms. TOTALVIEW ensures best-practice SEO from inception to post-launch. This approach consistently achieves top-five organic search rankings and exponential traffic growth.
Software and
Mobile App Design
TOTALVIEW designs branded, custom software applications leveraging Jane Rubin’s unique background in online trading. For example, custom portfolio management software can be developed for hedge funds, while browser-based and mobile apps delivering live price action insights, financial news, or trade signals are tailored for traders and trading system clients.
Experiential
and Trade Show
Marketing
Tradeshow Booths, Signage, Exhibit Design, and Multimedia Events: TOTALVIEW offers high-impact trade show marketing that captivates audiences. Jane has organized unique experiential branding events that draw standing-room-only crowds.
Social Media and
PPC Campaigns
Facebook, Instagram, YouTube, LinkedIn, Industry-Specific Platforms, Google AdWords: TOTALVIEW creates, manages, and optimizes social media and PPC campaigns that differentiate your brand, using audience targeting and data analysis to maximize ROI. TOTALVIEW’s campaigns consistently achieve high conversion rates.
Direct Marketing
Email Campaigns, Sellsheets, Flyers, and Mailers: From time-sensitive campaigns around market events to exhibit-focused sell sheets, TOTALVIEW is known for rapid, effective direct marketing execution.
Print Collateral
and Swag
Brochures, Catalogs, Posters, Branded Apparel, and Custom Items: TOTALVIEW understands that digital engagement is complemented by tangible brand extensions. Elegantly designed print materials enhance brand recall and create lasting impressions.
Non-Traditional
Multimedia, Live Events, and Non-Traditional Techniques: TOTALVIEW thrives on innovation, crafting unique, impactful marketing experiences.
