Start Your Own Agency.
Real life Madman Ed McCabe told Jane Rubin to start her own agency.
Jane Rubin did.
This campaign for School of Visual Arts was created at McCabe & Company while Jane Rubin was the sole Art Director and Interative Creative Director during 1996-97. Ed McCabe was ECD-Coywriter. Jerry Andreozzi was Associate Creative Director. The campaign was seen everywhere: as MTA Transit and phone kiosk posters, as a mural on the SVA Building on East 23rd Street, and as full-page color ads in The Village Voice
and other publications. The interactive version was created by Jane Rubin in Macromedia Director. After SVA had purchased the interactive campaign, Ed McCabe told Jane Rubin to start her own ad agency. Jane Rubin never saw "Mad Men." She does not own a television. VIEW CAMPAIGN