NinjaTrader Case Study
From 2006 to 2010 Jane Rubin was the — Creative Director — Design Director — and Producer — of all NinjaTrader cross-platform branding, advertising and design. During this time NinjaTrader grew rapidly and exponentially from small start-up to globally dominant trading industry brand.
"In partnership with Jane Rubin, NinjaTrader has prospered significantly." — John Gromala, Partner and CMO, NinjaTrader LLC
NinjaTrader's Partners wanted to maintain the basic elements of their current logo but requested a design update and new tagline. Jane modernized the logo and created the tagline.
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The new tagline — "Architects of Electronic Trading Innovation" — immediately resonated and contributed to NinjaTrader's rapid growth from start-up to globally dominant brand.
Jane Rubin created and executed large-scale, integrated Trade Show Marketing. Before hiring Jane Rubin, NinjaTrader only had crude materials.
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Jane designed a new NinjaTrader brochure, large-scale mural, posters, postcards and sellsheets — for NinjaTrader's biannual presence at the New York and Las Vegas International Traders Expos — bringing Ninja massive brand awareness and many new customers.
Jane Rubin created an entirely new — custom-designed — clean — search-optimized — corporate website. Before hiring Jane — ninjatrader.com was a cluttered mess.
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The new corporate website — custom-designed and developed — by Jane Rubin — immediately changed everything. With the launch of the new corporate site — NinjaTrader was on the fast track to global dominance.
Jane custom-designed and developed V2 of ninjatrader.com to promote NinjaTrader 6.5. V2 of the site included expanded feature, education and partner sections.
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NinjaTrader.com V2 was a large, content-rich website — that Jane elegantly designed — the site was clean and uncluttered — with intuitive navigation. The navigation was cleanly structured — with a global top-menu — and a sub-menu for each section.
Ninjatrader.com V1 and V2 were search-optimized by Jane Rubin using best practice SEO-SEM techniques while Jane was executing her visual designs. Web traffic grew at a remarkable pace. ninjatrader.com became a Top 100 site on Alexa's global ranking of websites.
Ninjatrader.com rapidly gained — first Page — number one and top five — organic listings for important keywords such as "Automated Trading Interface" and "Futures Trading Platform." With Jane's new optimized site design, NinjaTrader topped and beat established companies.
